Eviatar Shafrir

Eviatar is a user experience designer and breakthrough artist. Trained in traditional user centered design (UCD), design thinking and visual thinking methods. He is a passionate advocate of direct user contact, conducts interviews, and leads co-innovation workshops at customer sites. Eviatar is colorfully armed with pencils, markers, and blank paper and has been known to conjure and sketch new concepts for customers and users that stretch beyond the available, and test product managers abilities to swallow nuggets of not-yet-invented novelty. In addition to his full-time business software design at SAP, he mentors startup teams at Google Launchpad, TheHive, and Create Tel Aviv.

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